Khaligraph bags deal with 22Bet

Kenya’s 22Bet sports betting firm has recently signed Khaligraph Jones, a popular rapper, as its brand ambassador. The move is part of the company’s efforts to support local talent, according to 22Bet Chief Operations Officer Felix Mulandi. Jones, who has over a decade of experience in the Kenyan music industry and numerous awards under his belt, will help 22Bet connect with its customers and fans in new and exciting ways, Mulandi said. The betting firm has been operating in Kenya since 2017 and offers Kenyans the ability to bet on live football, online games and casinos. Last month, the company selected three youths, Tiktokers and Instagram users, as its ambassadors to promote talent in the country. As for Jones, he expressed his gratitude for the opportunity in a post on Instagram, saying “It’s official, OG X 22bet, Y’all bout to get this work, mipango ya Mungu huwezi pingana nayo. We give thanks @22betkenya. let’s Gooooo.”