Spotify, the popular online streaming platform, has revealed that Davido’s music is the most streamed in the United Kingdom, Nigeria, Canada, and France. According to Victor Okpala, Spotify’s Artiste and Label Partnerships Manager for West Africa, Davido’s songs are featured on over 10 million user-generated playlists on the platform.
“Davido is one of afrobeats’ biggest exports,” Okpala said. “While undoubtedly adored at home, the United States is the single largest market for Omo Baba Olowo’s (OBO) music, with the vast majority of his plays coming from outside Africa. The United Kingdom, Nigeria, Canada, and France round out the top four countries where his music is streamed.”
Okpala added that Davido is a truly global star of afrobeats, and Spotify is honored to play its role in sharing his art and ethos with his dedicated fans worldwide. The online streaming platform also promoted Davido’s ‘Timeless’ album on a billboard in New York’s Times Square, announcing the album to international audiences in one of the world’s most iconic public spaces.
“Davido’s global reach is a testament to his talent and the vast power and access that streaming offers,” Okpala stated. He went on to say that Spotify is dedicated to showcasing the best of African content and talent, providing a platform to connect with and grow global fan bases.
Davido’s fans have connected with his music since his earliest releases, and his appeal is hardly in doubt. He creates music that captures an elusive, exhilarating energy, and it has earned him a massive following worldwide. Despite being a big deal at home, his largest market is in the United States.
Spotify’s data indicates that Davido’s songs have been streamed billions of times and have been added to countless playlists. Davido’s latest album, ‘Timeless,’ has also been celebrated by fans and fellow artists. They appreciate his ability to find cohesion within a body of work that features diverse collaborators.
Davido’s music has truly found a home on Spotify, and his fans worldwide continue to stream his songs, making him one of the most successful artists of our time.